AEG, a brand synonymous with innovation and excellence, has been at the forefront of redefining everyday life for over a century. Founded in Berlin in 1887, AEG has consistently challenged norms, revolutionized industries, and championed sustainability, making it a trusted household name that embodies progress and responsibility.
Breaking Boundaries in Design
AEG’s philosophy of improvement, both in form and function, has guided its evolution. Shaped by the visionary architect and artistic consultant Peter Behrens, AEG has been a pioneer in industrial design, transforming products into symbols of innovation and modernity.
Challenging Conventions
From introducing the lightbulb to Germany to revolutionizing housework with the LAVAMAT, AEG has consistently questioned and surpassed conventional norms. The brand’s commitment to environmental responsibility is evident from as early as 1980, with the introduction of energy-saving devices. AEG’s innovations have not only simplified daily tasks but have also led to significant strides in sustainability.
Innovations that Transform Lives
AEG is driven by a passion for making life better. This drive has led to groundbreaking innovations like the first saugroboter (robotic vacuum cleaner) and the first SousVide oven for households. The brand never compromises on efficiency or design, continuously improving its technologies to ensure products that will inspire and serve future generations.
A Legacy of Achievement
AEG’s rich history is marked by transformative innovations and milestones:
- 1887: Emil Rathenau acquires the German license for Edison’s lightbulb and founds AEG in Berlin for production.
- 1907: Peter Behrens, known as the “Father of Industrial Design,” becomes AEG’s artistic consultant, leaving an indelible mark on the brand.
- 1953: AEG manufactures the world’s first built-in refrigerator.
- 1958: The LAVAMAT, the first automatic washing machine, revolutionizes household chores.
- 1987: Introduction of the first induction cooktop for private kitchens, redefining cooking safety and speed.
- 2010: Launch of the AEG ÖKO product family, featuring recycled plastics and fully recyclable packaging.
A Commitment to a Better Future
AEG’s dedication to sustainability is embedded in its core values. The brand’s approach extends beyond product materials and energy efficiency, encompassing a proactive role in protecting the planet. With initiatives like “MEER SAUBER MACHEN” in collaboration with One Earth – One Ocean e.V., AEG demonstrates its commitment to cleaner oceans.
Redefining Excellence through Innovation and Sustainability
AEG, the premium brand of household appliances under the Electrolux umbrella, has been at the forefront of sustainable innovation for over four decades. With a strong commitment to creating products that contribute to a better world, AEG has made significant strides in environmental responsibility, resource conservation, and promoting a greener future.
A History of Sustainable Innovation
Since its inception, AEG has been dedicated to introducing energy-efficient and environmentally friendly appliances to the market. In 1980, AEG introduced the first energy-saving ECO devices, setting the stage for a series of groundbreaking achievements in sustainability. Throughout the years, AEG’s commitment to sustainability has led to milestones such as the introduction of the first CFC-free refrigerators and freezers, the development of the ÖkoMix program for efficient laundry care, and the release of the first AEG Öko-Lavamat that saved 20% detergent while maintaining washing quality.
Environmental Stewardship and Collaboration
AEG’s sustainability efforts go beyond product innovation. The company actively collaborates with partners like One Earth – One Ocean eV to address the issue of marine waste. Together, they’ve removed over 86 tons of waste from oceans worldwide, showcasing a tangible commitment to environmental protection.
Leading in Sustainability
AEG’s sustainability achievements have earned the company recognition in the renowned Dow Jones Sustainability World Index, where it has been acknowledged for its leading role in sustainability. This acknowledgment reflects AEG’s continuous pursuit of excellence in sustainability and its dedication to creating a greener future for all.
Towards Climate-Neutral Transport
AEG’s commitment extends to minimizing its ecological footprint throughout its operations, including transportation. The company has embraced the use of fully electric trucks to transport products, aiming to reduce CO2 emissions by up to 1,500 tons over the next five years. By gradually transitioning to e-trucks, AEG is taking significant steps towards achieving its goal of completely climate-neutral transport by 2030.
A Holistic Approach to Sustainability
AEG’s sustainability vision encompasses every aspect of its operations. The company’s commitment to being a climate-neutral company by 2030 aligns with its overarching sustainability concept, “For the Better.” This concept involves three key areas: creating a better company through clean and resource-efficient operations, providing better solutions through energy and resource-efficient products, and promoting better living by encouraging sustainable practices and healthier lifestyles.
Circular Economy and Innovations
AEG’s journey towards a circular economy involves incorporating recycled materials into its devices, promoting recyclability, using sustainable packaging solutions, and enhancing the availability of spare parts for product repairs. For instance, AEG’s ECO vacuum cleaners, which use up to 76% recycled plastic and are up to 92% recyclable, exemplify the company’s dedication to sustainable design and production.
Achieving Science-Based Climate Targets
AEG is among the pioneers in achieving science-based climate targets. The company’s commitment to reducing its carbon footprint has led to remarkable reductions in emissions across its operations. These achievements contribute to AEG’s position as a leader in sustainability and underscore its role in shaping a more environmentally responsible future.
Recognition and Future Endeavors
AEG’s dedication to sustainability has garnered numerous accolades, including recognition for its climate and water protection efforts. As part of its ongoing commitment to sustainability, AEG continues to strive for excellence and innovation in its operations, products, and initiatives.In conclusion, AEG’s journey towards sustainability is characterized by pioneering innovation, a holistic approach to environmental responsibility, and a commitment to collaboration and global impact. With a history of achievements and a clear vision for a better future, AEG stands as a testament to the power of sustainable innovation in shaping a greener and more responsible world for generations to come.
