Burberry is a British luxury fashion house known for its iconic trench coats, check pattern and classic designs. The brand has a rich history and has evolved over time to become a global fashion powerhouse. Today, Burberry is recognized for its innovative designs, sustainable practices and commitment to social responsibility. From its signature trench coats to its high-end fashion accessories, Burberry continues to be a favorite among fashion lovers worldwide.
The Burberry Story: From Trench Coats To Fashion Icons
The Burberry story: from trench coats to fashion icons Burberry is a British luxury fashion house that was founded in 1856 by Thomas Burberry. The brand’s iconic style and designs have become a symbol of British heritage and fashion. Burberry began as an outerwear company and is well known for creating the iconic trench coat, which became popular during the First World War, when it was used by British soldiers in the trenches. The trench coat quickly became a fashion staple and remains a beloved Burberry design to this day.
Throughout the 20th century, Burberry continued to expand its product range, creating innovative designs that have become fashion icons. In the 1920s, Burberry’s iconic check pattern was introduced and became one of the brand’s most recognizable designs. The check pattern was used on the lining of trench coats and was later incorporated into the brand’s garments and accessories.
Burberry’s fashion innovations continued in the 1960s and 1970s, when the brand introduced the “Burberry Prorsum” collection, which showcased the brand’s cutting-edge designs and high-end approach to fashion. This collection helped establish Burberry as a leading luxury fashion house and cemented the brand’s place in the fashion industry.
In the 1990s and early 2000s, Burberry underwent a period of rebranding and modernization under the leadership of CEO Rose Marie Bravo. The brand’s iconic check pattern was overused and associated with counterfeit products, so the company made efforts to focus on high-quality designs and materials. This led to the creation of the “Art of the Trench” campaign, which celebrated the brand’s iconic trench coat and its versatility.
Today, Burberry remains a leading luxury fashion brand, recognized for its timeless designs, exceptional quality and iconic style. The brand has expanded its product lines to include apparel, accessories, fragrances and cosmetics, and continues to innovate and create new designs that embody the Burberry aesthetic.
Burberry’s Classic Designs: Timeless Pieces That Never Go Out Of Fashion
Burberry’s classic designs are iconic pieces that have stood the test of time. From their signature trench coats to the timeless plaid print, Burberry’s classic pieces are a staple of the fashion world. The brand’s commitment to quality craftsmanship and attention to detail is evident in every piece they create.
The Burberry trench coat, first designed in 1914, is perhaps the brand’s most recognizable piece. Made from durable gabardine fabric, the trench coat was originally designed for British military officers. Today, it’s an essential piece in the wardrobes of men and women the world over. Burberry trench coats are available in a variety of styles and colors, but they all retain the same classic design.
Another Burberry classic is the check print, also known as “Burberry Check”. First used as a lining for the brand’s trench coats, the check print has become synonymous with the Burberry name. The print is used on everything from scarves and handbags to jackets and dresses.
Burberry’s classic designs also extend to their accessories. The brand’s signature scarf, made from luxurious cashmere, is a must-have for any fashion-conscious individual. Burberry bags, including the iconic tote and crossbody styles, are also classic pieces that never go out of style.
In a world where fashion trends come and go, Burberry’s classic designs continue to stand out. The brand’s commitment to quality and timeless elegance ensures that their pieces will be worn and cherished for years to come.
Burberry’s Fashion Collaborations: How The Brand Has Stayed Relevant With Celebrated Partnerships
Burberry has maintained its relevance over the years thanks to several high-profile fashion collaborations. One of the earliest collaborations was with famed British photographer David Bailey in the 1970s, resulting in a series of iconic ads featuring his portraits of models wearing classic Burberry coats.
In the 2000s, Burberry began collaborating with fashion designers and artists, including Stella Tennant, Kate Moss and Mario Testino. One of the most notable collaborations was with Christopher Bailey, who served as Senior Artistic Director from 2004 to 2018. Bailey oversaw a number of successful collaborations with artists and designers, including Vivienne Westwood and Gosha Rubchinskiy.
Burberry’s collaborations have extended beyond the fashion world. In 2016, the brand partnered with The New Craftsmen, a British craft collective, to create a series of limited-edition pieces inspired by the brand’s iconic designs.
These collaborations have helped Burberry stay fresh and relevant in the ever-changing world of fashion, while also introducing the brand to new audiences and markets.
Conclusion
In conclusion, Burberry’s iconic designs, rich history, classic styles and innovative collaborations have made it one of the world’s most important and respected fashion brands. By staying true to its roots while embracing modernity, Burberry has continued to thrive and evolve with the changing times. Its commitment to quality and craftsmanship is evident in every piece, making Burberry a favorite among fashion enthusiasts, celebrities and ordinary consumers alike. With a bright future ahead, Burberry’s legend as a fashion icon is sure to endure for generations to come.
