Little Kangaroos Kids Clothing Brand

What is Little Kangaroos

Little Kangaroos is a children’s clothing brand based in India. The brand was founded in 1976 and is part of Romano Apparels Pvt. Ltd, a company that has grown to embrace a complete vertically integrated manufacturing unit with a capacity of manufacturing 5000 garments per day. Little Kangaroos offers over 400 designs every season featuring strong colors, trendy prints, innovative designs, impressive embroidery, and modern textile treatments. The brand is known for its focus on color, design, and quality, which has helped it become one of the leading companies in the children’s fashion industry in India.

History of Little Kangaroos

Little Kangaroos is a children’s clothing brand based in India that was founded in 1976 by Mr. Nitin Jain. The brand began as a small manufacturing unit, and over time it has grown to become one of the leading companies in the children’s fashion industry in India.

In the early years, Little Kangaroos produced a range of apparel for children, including t-shirts, shorts, and dresses. However, as the company grew, it began to focus more on creating high-quality, fashionable clothing for kids.

Today, Little Kangaroos is known for its trendy and innovative designs that feature strong colors, impressive embroidery, and modern textile treatments. The brand offers over 400 designs every season, and its focus on color, design, and quality has helped it become one of the foremost companies creating fashion for children in India.

Little Kangaroos is part of Romano Apparels Pvt. Ltd, which is a vertically integrated manufacturing unit with a capacity of producing 5000 garments per day. The company also exports garments to various parts of the world, both under its brand name and for other brands.

Products and Services offered

Little Kangaroos is a children’s clothing brand based in India that offers a wide range of products and services. The brand is known for its trendy and innovative designs that feature strong colors, impressive embroidery, and modern textile treatments. Here are some of the products and services that Little Kangaroos offers:

1. Clothing: Little Kangaroos offers a wide range of clothing for children, including t-shirts, tops, dresses, skirts, shorts, pants, and more. The brand’s clothing is designed to be stylish and comfortable for kids.
2. Accessories: In addition to clothing, Little Kangaroos also offers a range of accessories for children, including hats, caps, bags, socks, and more.
3. Customized designs: Little Kangaroos offers customized design services to its clients, where they can create unique designs based on their requirements.
4. Advertising campaigns: The brand also offers advertising campaigns services to its clients, where it helps them create and promote their brand through various media channels.
5. Export services: Little Kangaroos exports garments to various parts of the world, both under its brand name and for other brands.

Overall, Little Kangaroos offers a complete solution to its clients, which includes customized designs, concepts, and advertising campaigns under their label. The brand’s focus on quality, design, and innovation has helped it become one of the leading companies in the children’s fashion industry in India.

Little Kangaroos’ target audience

Little Kangaroos’ target audience is primarily children in the age group of 0-12 years old. The brand offers a wide range of clothing and accessories for both boys and girls in this age range. The clothing and accessories are designed to be comfortable, trendy, and made from high-quality materials.

In addition to targeting children, Little Kangaroos also targets parents who are looking for fashionable and high-quality clothing for their children. The brand understands that parents want their children to look good and feel comfortable, and therefore, they offer products that meet both of these requirements.

Little Kangaroos also offers a range of products for newborns and infants, including onesies, bodysuits, and rompers. These products are designed to be soft, comfortable, and easy to wear, making them perfect for babies.

Overall, Little Kangaroos’ target audience is children in the age group of 0-12 years old and their parents who are looking for fashionable and high-quality clothing and accessories for their children.

Little Kangaroos’ marketing strategies

Little Kangaroos uses a variety of marketing strategies to promote its brand and products. Here are some of the marketing strategies employed by the brand:

1. Advertising campaigns: Little Kangaroos has run a number of advertising campaigns through various media channels such as print, radio, and television. These campaigns are aimed at creating brand awareness and highlighting the features and benefits of its products.
2. Social media marketing: The brand also uses social media platforms like Facebook, Instagram, and Twitter to reach out to its target audience. The brand regularly posts images and videos of its products and engages with its followers to create brand loyalty.
3. Influencer collaborations: Little Kangaroos has collaborated with various influencers, bloggers, and celebrities to promote its products. These collaborations help the brand reach a wider audience and create a buzz around its products.
4. In-store promotions: Little Kangaroos promotes its products through in-store displays, discounts, and promotions. This encourages customers to visit their stores and make purchases.
5. Events and sponsorships: Little Kangaroos sponsors events and participates in exhibitions to showcase its products and create brand awareness. This allows the brand to connect with its target audience and promote its products.
6. Email marketing: The brand also uses email marketing to communicate with its subscribers and customers, informing them about new product launches, promotions, and discounts.

Overall, Little Kangaroos uses a combination of traditional and digital marketing strategies to promote its brand and products, reach its target audience, and create brand awareness and loyalty.

Little Kangaroos’ commitment to sustainability

Little Kangaroos has shown a commitment to sustainability through its various initiatives. Here are some of the ways the brand is working towards sustainability:

1. Use of eco-friendly materials: It uses eco-friendly materials such as organic cotton, bamboo, and recycled polyester in its products. These materials have a lower impact on the environment and are safer for children’s skin.
2. Reducing carbon footprint: The brand is taking steps to reduce its carbon footprint by using solar power, implementing energy-efficient processes, and reducing waste. The brand’s manufacturing unit has also been certified by the Leadership in Energy and Environmental Design (LEED) certification.
3. Recycling and upcycling: Little Kangaroos recycles and upcycles its waste materials to create new products. For instance, the brand uses leftover fabric to make accessories like bags and hair bands.
4. Ethical manufacturing: Little Kangaroos ensures ethical manufacturing practices by following strict guidelines and regulations. The brand has a strict policy against child labor, and it ensures fair wages and safe working conditions for its employees.
5. Donating to charitable causes: Little Kangaroos also donates a portion of its profits to charitable causes, including organizations that work towards environmental conservation and social causes.

Overall, Little Kangaroos has demonstrated its commitment to sustainability through various initiatives that prioritize the environment and ethical practices. The brand’s efforts towards sustainability ensure that it not only creates high-quality products but also contributes to a better future for the planet and its inhabitants.