In an age where environmental consciousness is paramount, the fashion industry is undergoing a transformative shift towards sustainable practices. Recognizing the urgent need to protect our planet and conserve its precious resources, MORE & MORE has taken a pioneering step forward with its eco-conscious capsule collection – MORE & MORE green™.
A Commitment to Sustainability:
MORE & MORE green™ stands as a testament to the brand’s unwavering commitment to sustainability. With a deep understanding of the fashion industry’s environmental impact, MORE & MORE has harnessed innovation and conscious choices to create a collection that harmonizes fashion with nature.
Eco-Friendly Production:
At the heart of MORE & MORE green™ lies a production process that exemplifies ecological responsibility. The collection’s foundation is biological, environmentally friendly, and completely non-toxic. The primary raw material, wood, is not only renewable but also biodegradable, paving the way for sustainable textile fibers like Lyocell and EcoVero™ to emerge. By ingeniously utilizing fabric remnants from cotton clothing, combined with wood, these fibers are born. The production chemicals are bio-based, ensuring both their non-toxic nature and their efficient reusability through intelligent recovery.
Sustainable Styles Redefined: Exploring MORE & MORE Green™ Collection
As the world awakens to the pressing need for sustainable practices across industries, fashion is no exception. MORE & MORE, a visionary brand, has stepped up to the challenge with their groundbreaking MORE & MORE Green™ collection. This collection doesn’t just embrace fashion; it embraces a greener, more conscious future.
A Revolution in Fashion:
The MORE & MORE Green™ collection is a testament to the brand’s dedication to sustainability. With the awareness that fashion’s ecological footprint cannot be ignored, MORE & MORE has taken bold steps to create a collection that aligns fashion with environmental responsibility.
Eco-Friendly Elegance:
Central to the MORE & MORE Green™ collection is a production process that exemplifies ecological stewardship. Every piece is crafted with materials and processes that are biological, environmentally friendly, and devoid of toxins. The collection’s cornerstone material, wood, is not only renewable but biodegradable. This paves the way for the creation of sustainable textile fibers like Lyocell and EcoVero™. The intelligent use of fabric remnants from cotton clothing combined with wood ensures minimal waste. Bio-based chemicals used in production are not only non-toxic but also recycled, showcasing the brand’s commitment to a circular economy.
Material Magic:
A remarkable 70% of the MORE & MORE Green™ collection showcases sustainable attributes, setting a new benchmark for responsible fashion. The collection proudly introduces innovative and eco-friendly materials:
- TENCEL™ Lyocell: Derived from wood pulp, TENCEL™ Lyocell fibers champion water and chemical efficiency. The closed-cycle manufacturing process ensures minimal environmental impact, with 99% of manufacturing chemicals reclaimed for reuse. Garments fashioned from TENCEL™ Lyocell offer exceptional softness, skin-friendliness, breathability, and antibacterial properties.
- EcoVero™ Viscose: This material champions low water consumption and high eco-friendliness. Crafted from sustainable wood and cellulose, EcoVero™ fibers bear the coveted EU Ecolabel for their minimal lifecycle environmental impact. They reduce water pollution and emissions by 50% during production compared to conventional viscose.
- Organic Cotton: The MORE & MORE Green™ collection embraces GOTS-certified organic cotton, adhering to the principles of organic farming. This not only ensures the integrity of the fabric but also supports ethical and sustainable practices.
- Recycled Polyester: Repurposing plastic waste, recycled polyester threads are crafted from discarded plastic bottles. This recycling process not only reduces plastic waste but also fosters circularity.
- Recycled Cotton: Mechanical processing transforms old cotton fabrics into new yarn, retaining the qualities of the original material while conserving water and reducing pesticide usage.
Packaging with Purpose:
The commitment to sustainability extends to packaging. By following an overland supply chain approach, with 95% of products originating from Turkey, MORE & MORE Green™ minimizes air traffic and container usage, resulting in a reduced carbon footprint.
The packaging strategy reflects the brand’s environmental ethos. Striving to reduce plastic content and overall packaging, MORE & MORE Green™ is actively seeking alternatives with a lower environmental impact. Their recyclable poly bags, woven from plant fibers, are both plastic-free and compostable. Cardboard, certified to international standards like PEFC and FSC, is repurposed from factories, ensuring responsible sourcing and supporting forest preservation.
A Glimpse into the Future:
MORE & MORE’s dedication to sustainability transcends its product line. The brand’s visionary store concept incorporates sustainable materials such as hangers made from regional meadow grass and recycled plastic, reinforcing their commitment to environmental responsibility at every turn.
Embrace the Movement:
With the introduction of the MORE & MORE Green™ collection, MORE & MORE has ushered in a new era of eco-conscious fashion. The innovative materials, mindful production, and responsible packaging underscore the brand’s determination to safeguard the planet for future generations. As consumers, our choices matter, and by embracing sustainable fashion like MORE & MORE Green™, we contribute significantly to a better, more sustainable future.
