Okaidi: Children’s Clothing Brand

What Do We Know About Okaidi?

Okaidi is a French children’s clothing brand founded in 1996. It is part of the IdKids group, which also owns the Obaibi and Jacadi children’s clothing brands. Okaidi specialises in fashionable and affordable clothing for children from birth to 14 years of age.

The brand is known for its commitment to sustainable and ethical practices, including the use of environmentally friendly materials, responsible production methods and fair labour practices. Okaidi also focuses on child safety, with all its products meeting European safety standards.

As well as clothing, Okaidi also offers a range of accessories and footwear for children. The brand has a strong presence in Europe, with over 500 shops in more than 60 countries worldwide.

History and Development of the Company

Okaidi was founded in France in 1996 by Jean Duforest and his wife Catherine, whose vision was to create a children’s clothing brand that combined style, quality and affordability. The brand quickly gained popularity in France, and in 2002 the company began to expand internationally, opening its first shop in Spain.

In 2006, Okaidi merged with children’s clothing brand Obaibi, and the two brands began operating under the umbrella of the newly formed IdKids Group. The following year, the group acquired upmarket children’s clothing brand Jacadi.

Under Jean Duforest’s leadership, Okaidi and its sister brands continued to expand internationally, with shops opening in countries across Europe, Asia and the Middle East. In 2014, Duforest handed over the management of the IdKids group to his son, Antoine Duforest, who runs the company today.

In recent years, Okaidi has increased its focus on sustainability and ethical practices, launching initiatives such as a recycling programme for old clothes and a partnership with the NGO Save the Children. The brand has also expanded its online presence, launching an e-commerce platform and a mobile application to make shopping more convenient for its customers.

Products and Services

Okaidi offers a wide range of clothing, accessories and footwear for children from birth to 14 years. The brand’s products are designed to be fashionable, comfortable and affordable, with an emphasis on quality materials and attention to detail. Here are some of the products and services offered by Okaidi:

1. Clothing: Okaidi offers a range of clothing for boys and girls, including t-shirts, sweatshirts, dresses, trousers, shorts and outerwear. The brand’s clothing is designed to be both stylish and comfortable, with an emphasis on quality materials and attention to detail.
2. Accessories: Okaidi offers a variety of accessories for children, including hats, scarves, gloves, bags and jewellery. The brand’s accessories are designed to complement clothing and add a touch of style to any outfit.
3. Footwear: Okaidi offers a range of footwear for children, including trainers, boots, sandals and slippers. The brand’s shoes are designed to be comfortable and durable, with an emphasis on quality materials and craftsmanship.
4. Sustainability: Okaidi is committed to sustainable and ethical practices, and has launched initiatives such as a recycling programme for old clothes and a partnership with the NGO Save the Children. The brand also uses eco-friendly materials and responsible production methods to reduce its environmental impact.
5. Online shopping: Okaidi has an e-commerce platform and a mobile application that make shopping more convenient for its customers. The brand also offers free delivery and returns for online orders.

Overall, Okaidi’s products and services are designed to meet the needs of parents and children who value style, comfort and affordability, while prioritising sustainability and ethical practices.

Okaidi: Fashion Trends in Children’s Clothing

Okaidi is known for its fashionable yet affordable children’s clothing, and the brand incorporates the latest children’s fashion trends into its collections. Here are some of the current children’s fashion trends that Okaidi incorporates into its collections:

1. Bold prints and patterns: Bold prints and patterns are a popular trend in children’s clothing, and Okaidi incorporates them into its designs through colourful and playful prints on t-shirts, dresses and trousers.
2. Sustainable materials: Sustainable materials are becoming increasingly popular in children’s clothing, and Okaidi uses eco-friendly materials such as organic cotton and recycled polyester in its designs.
3. Pastels and soft shades: Pastels and soft shades are a popular trend in children’s clothing, and Okaidi incorporates them into its designs through soft shades of pink, blue and yellow in its collections.
4. Co-ordinating sets: Co-ordinating sets are a popular trend in children’s clothing, and Okaidi offers matching sets of tops and bottoms in co-ordinating colours and prints.
5. Unisex clothing: Unisex clothing is a growing trend in children’s fashion, and Okaidi offers a range of unisex clothing options that can be worn by both boys and girls.

Overall, Okaidi’s designs incorporate the latest fashion trends while focusing on comfort, quality and affordability. The brand’s commitment to sustainability and ethical practices is also reflected in its use of eco-friendly materials and responsible production methods.

Sustainability from Okaidi

Sustainability is an important element of Okaidi’s corporate social responsibility strategy. The brand is committed to reducing its impact on the environment and promoting sustainable practices in all its operations. Here are some of the ways in which Okaidi promotes sustainability:

1. Sustainable materials: Okaidi is committed to using sustainable materials in its products, including organic cotton, recycled polyester and linen. The brand also avoids using harmful chemicals in its manufacturing processes.
2. Recycling programme: Okaidi has a recycling programme that allows customers to bring in their used clothing and footwear for recycling. The programme aims to reduce textile waste and promote circularity in the fashion industry.
3. Partnership with Save the Children: Okaidi has a partnership with Save the Children, an international NGO that works to improve the lives of children in need. The brand supports the NGO’s programmes by donating part of its profits to the organisation.
4. Eco-friendly packaging: Okaidi is committed to reducing packaging waste and uses eco-friendly materials such as recycled paper and cardboard for its product packaging.
5. Energy efficient shops: Okaidi has implemented energy efficient measures in its shops, such as LED lighting and energy efficient heating and cooling systems, to reduce its energy consumption and carbon footprint.
6. Ethical sourcing: Okaidi is committed to ethical sourcing practices and works with suppliers who respect fair labour standards and human rights principles.

Overall, Okaidi’s sustainability initiatives aim to reduce its impact on the environment, promote circularity in the fashion industry and support social causes. The brand’s commitment to sustainability is reflected in its products, operations and partnerships with organizations such as Save the Children.