close

About Noon Goons

Noon Goons is a fashion brand founded by Kurt Narmore in 2016. The brand is based in Los Angeles and is known for its streetwear-inspired designs that draw inspiration from Southern California skate and surf culture. The brand’s collections feature a range of clothing items such as graphic t-shirts, sweatshirts, hoodies, jackets, denim, and accessories.

Noon Goons has gained a strong following in the fashion industry and has collaborated with other brands such as Vans and Mr. Porter. The brand has also been worn by a number of celebrities, including Travis Scott, Jonah Hill, and Justin Bieber.

In addition to its clothing line, Noon Goons has also been involved in various community initiatives, including partnering with local skateboarding groups and sponsoring skateboarding events.

Range of Products and Services

Noon Goons offers a diverse range of products and services, primarily focusing on clothing items and accessories for both men and women. Some of the brand’s popular products include:

  1. Graphic T-shirts: Noon Goons offers a variety of graphic t-shirts with bold and eye-catching designs.
  2. Sweatshirts and Hoodies: The brand’s collection of sweatshirts and hoodies are designed for comfort and style, with unique graphics and logos.
  3. Jackets and Outerwear: Noon Goons offers a range of jackets and outerwear, including denim jackets, bomber jackets, and parkas.
  4. Denim: The brand’s denim collection includes jeans, shorts, and jackets with a variety of washes and cuts.
  5. Accessories: Noon Goons offers a selection of accessories such as hats, bags, and socks, featuring the brand’s signature graphics.

In terms of services, Noon Goons operates an online store that offers worldwide shipping, as well as physical retail locations in Los Angeles and various stockists worldwide. The brand also collaborates with other companies to offer limited edition products and exclusive collections. Additionally, Noon Goons has been involved in various community initiatives, including partnering with local skateboarding groups and sponsoring skateboarding events.

Noon Goons’ marketing and branding strategies

Noon Goons has a unique marketing and branding strategy that focuses on creating a distinct brand identity that resonates with its target audience. Here are some of the key elements of Noon Goons’ marketing and branding strategies:

  1. Storytelling: It uses storytelling to connect with its customers and create a strong brand narrative. The brand’s designs are inspired by Southern California skate and surf culture, and Noon Goons often shares stories and images from this culture on its website and social media channels.
  2. Influencer Marketing: It has collaborated with a number of influencers and celebrities to help promote its products. The brand has worked with artists, musicians, and other creatives who align with its brand identity and target audience.
  3. Social Media: Noon Goons uses social media to promote its products and engage with its customers. The brand has a strong presence on Instagram, where it shares images and videos of its products, as well as behind-the-scenes content and brand stories.
  4. Limited Edition Collections: It has released a number of limited edition collections in collaboration with other brands and artists. These collections are often highly sought after by fans of the brand and create a sense of exclusivity and scarcity.
  5. Community Initiatives: It has been involved in various community initiatives, including partnering with local skateboarding groups and sponsoring skateboarding events. This helps the brand connect with its target audience and reinforce its brand identity.

Overall, Noon Goons’ marketing and branding strategies focus on creating a strong brand identity that resonates with its target audience, using storytelling, social media, and collaborations to promote its products and engage with customers.

growth and expansion of Noon Goons

Since its founding in 2016, Noon Goons has experienced significant growth and expansion. Here are some of the key milestones in the brand’s growth:

  1. Expansion of Product Line: Noon Goons has expanded its product line beyond t-shirts and sweatshirts to include a wide range of clothing items such as jackets, denim, pants, shorts, and accessories such as hats and bags.
  2. Physical Retail Locations: Noon Goons opened its first physical retail location, a flagship store in Los Angeles, in 2019. The brand has since opened additional retail locations in Tokyo, New York, and other cities around the world.
  3. Collaborations: Noon Goons has collaborated with a number of other brands and artists to create limited edition collections and exclusive products. Some of these collaborations include partnerships with Vans, Mr. Porter, and Playboy.
  4. Celebrity Endorsements: Noon Goons’ designs have been worn by a number of celebrities, including Travis Scott, Jonah Hill, and Justin Bieber. This exposure has helped to increase the brand’s visibility and popularity.
  5. Online Presence: It has a strong online presence, with a well-designed website and active social media channels. The brand’s online store offers worldwide shipping and has helped to expand its customer base beyond its physical retail locations.
  6. Awards and Recognition: Noon Goons has been recognized for its designs and brand identity, receiving awards such as the 2019 Emerging Talent Award from the CFDA.

Overall, Noon Goons’ growth and expansion can be attributed to its strong brand identity, innovative designs, and strategic collaborations and partnerships. The brand has successfully expanded its product line and physical retail presence, while also maintaining a strong online presence and engaging with its target audience through social media and community initiatives.

customer base and target market for Noon Goons’ products

Noon Goons targets a niche market of customers who are drawn to the brand’s unique aesthetic and are looking for high-quality, fashion-forward clothing items. Here are some characteristics of Noon Goons’ target market:

  1. Age: It primarily targets young adults in their late teens to mid-30s.
  2. Gender: While Noon Goons offers products for both men and women, the brand’s target market skews slightly more towards men.
  3. Geographic Location: It is primarily targeted towards customers in urban areas, particularly in the United States and Japan.
  4. Lifestyle: Noon Goons’ target market is interested in the skate and surf culture of Southern California and values authenticity and individuality.
  5. Fashion Sense: Noon Goons’ target market values quality over quantity and is interested in unique, statement-making clothing items.
  6. Price Range: It’s products are priced at a premium level, which suggests that the brand’s target market is willing to pay a higher price for high-quality, fashion-forward clothing.

Overall, Noon Goons’ target market is a niche group of young, fashion-conscious individuals who are drawn to the brand’s unique aesthetic and authenticity. The brand has successfully built a strong brand identity that resonates with this target market and has attracted a loyal customer base that is passionate about the brand’s products.

Tags : GoonsNoonStreetwear
rankingsupreme

The author rankingsupreme

Leave a Response