Introduction of ReifenDirekt
ReifenDirekt is an established online tyre retailer that offers customers a convenient and comprehensive platform to purchase tyres for a wide range of vehicles. With a strong presence in the market, ReifenDirekt offers an extensive range of tyre brands, sizes and types to ensure customers can find the perfect fit for their specific needs.
Since its inception in the late 1990s, ReifenDirekt has been a leader in the online tyre sales industry, pioneering the concept of buying tyres online when it was still a relatively new and innovative idea. Over the years, ReifenDirekt has built a solid reputation for its expertise and commitment to customer satisfaction.
A key advantage of ReifenDirekt is its extensive range of tyre options. Whether you own a small car, sedan, motorbike or truck, ReifenDirekt has an impressive selection of tyres to suit different vehicles and driving conditions. Customers can easily navigate the online platform, use intuitive search filters and comparison tools to find the right tyres based on their preferences such as brand, size and performance characteristics.
At ReifenDirekt, customer safety and security are top priorities. The online retailer ensures a safe shopping experience through its TÜV certification, which confirms the trustworthiness and reliability of their e-commerce activities. In addition, ReifenDirekt offers several convenient payment options to further enhance the overall shopping experience.
With a global customer base of over six million, ReifenDirekt has gained the trust and loyalty of a large number of tyre buyers. The company’s success can be attributed to its tyre professionals who have extensive knowledge and expertise in the field. Through close cooperation with tyre manufacturers and constant updates on industry developments, ReifenDirekt ensures that customers have access to the latest tyre technologies and innovations.
In summary, ReifenDirekt is a leading online tyre specialist offering a wide range of tyres for all types of vehicles. With its secure and user-friendly platform, extensive tyre range and commitment to customer satisfaction, ReifenDirekt remains a trusted and reliable choice for people seeking quality tyres at competitive prices.
History of the company
ReifenDirekt, also known as Delticom AG, has a rich history in the online tyre retail industry. Here is an overview of the company’s history:
- Foundation: ReifenDirekt was founded in 1999 in Hanover, Germany, by Rainer Binder and Andreas Prüfer. The company was founded with the aim of providing customers with a convenient online platform to buy tyres.
- Early years: In the early years, ReifenDirekt focused on building its online presence and establishing itself as a pioneer in online tyre retailing. The company recognised the potential of e-commerce and aspired to revolutionise the way people buy tyres.
- Expansion and acquisitions: As its popularity grew, ReifenDirekt expanded its operations both in Germany and internationally. The company embarked on a series of strategic acquisitions to strengthen its market position and expand its product offering. Some notable acquisitions include Tirendo, mytyres.co.uk and 123pneus.fr.
- International growth: ReifenDirekt expanded its presence beyond Germany and became a global player in the online tyre retail industry. The company entered several European markets, including the UK, France, Italy and Spain, and firmly established itself in each region.
- Diversification: Over time, ReifenDirekt diversified its product portfolio to offer not only tyres, but also other automotive products and services. This diversification enabled the company to meet a wider range of customer needs and further strengthen its position in the market.
- Market leader and recognition: ReifenDirekt established itself as a market leader in the online tyre retail industry and received recognition for its innovative approach and commitment to customer satisfaction. The company received several awards highlighting its success and impact on the e-commerce landscape.
- Rebranding to Delticom AG: In 2012, ReifenDirekt underwent a rebranding process and changed its name to Delticom AG. This rebranding was intended to reflect the company’s diversification beyond tyres and position it as a comprehensive online retailer for automotive products.
Today, Delticom AG continues to operate as a leading online tyre and automotive product retailer, serving millions of customers worldwide. With a strong history of innovation, strategic acquisitions and a customer-centric approach, the company remains at the forefront of the online retail industry.
Products and services
DDelticom AG, which operates under the name ReifenDirekt, offers a wide range of products and services related to tyres and car accessories. Here are the company’s most important offerings:
- Tyres: ReifenDirekt offers an extensive range of tyres for different types of vehicles such as cars, motorbikes, trucks, SUVs and bicycles. Customers can choose from different tyre brands, sizes and types such as summer tyres, winter tyres, all-season tyres and special tyres.
- Rims: In addition to tyres, ReifenDirekt offers a wide range of rims to enhance the performance and appearance of vehicles. Customers can explore different designs, sizes and finishes to find the perfect match for their vehicles.
- Tyre accessories: ReifenDirekt offers a variety of tyre accessories to assist in the proper maintenance and use of tyres. These accessories can include tyre pressure monitoring systems (TPMS), tyre inflators, tyre repair kits, tyre storage solutions and more.
- Automotive services: It works with a network of partner service centres to provide additional automotive services. These services may include tyre fitting, wheel alignment, tyre balancing and other related services to ensure optimal performance and safety.
- Vehicle parts and accessories: In line with its expansion beyond tyres, ReifenDirekt offers a wide range of vehicle parts and accessories. This can include products such as car batteries, brakes, filters, oils, car care and maintenance products and other items to meet the needs of vehicle owners.
- Online tools and resources: It provides customers with various online tools and resources to facilitate tyre selection and maintenance. These tools may include a tyre search, tyre size calculator, tyre ratings and reviews, and informative articles to help customers make informed decisions.
Overall, ReifenDirekt offers a comprehensive range of products and services to meet customers’ tyre and automotive needs. Whether it is buying tyres, selecting rims, caring for tyres or accessing automotive accessories, ReifenDirekt strives to provide a convenient and reliable solution for vehicle owners.
