About Wowcher

Wowcher is a UK-based online marketplace that offers daily deals and discounts on various products and services. It operates as a platform where merchants can advertise their products or services at discounted prices, and consumers can purchase these deals directly from the Wowcher website or mobile app.

Wowcher features a wide range of deals across different categories, including travel, beauty and spa treatments, restaurants, fashion, home and garden, electronics, and more. The deals often provide significant discounts, sometimes up to 70% off the regular price. Users can search for deals based on their location or browse through the available categories.

To purchase a deal on Wowcher, users can simply click on the desired offer, review the details, and proceed to checkout. They can make secure payments using various methods, such as credit/debit cards or PayPal. Once the purchase is complete, users receive a voucher that can be redeemed with the merchant to avail of the product or service.

It’s worth noting that Wowcher acts as an intermediary between the users and the merchants, facilitating the sale but not directly providing the products or services. Therefore, it’s important for users to carefully read the deal’s terms and conditions, including any restrictions or expiration dates, before making a purchase.

Wowcher also offers a customer support team to assist users with any queries or issues they may encounter. They can be reached through the Wowcher website or app.

Wowcher Journey

The journey of Wowcher began in 2009 when it was founded by Nicholas Brummitt and Chris Morris. Initially, Wowcher started as a local deals website, offering daily deals in London. However, it quickly gained popularity and expanded its services nationwide across the United Kingdom.

Wowcher’s business model is based on partnering with merchants to offer discounted deals to its customers. The company negotiates with various businesses, including restaurants, spas, hotels, retailers, and service providers, to offer exclusive deals and discounts to Wowcher users.

In 2011, Wowcher was acquired by DMG Media, a division of Daily Mail and General Trust. This acquisition provided Wowcher with additional resources and support to further develop its platform and expand its reach.

Over the years, it has grown significantly, both in terms of the number of deals it offers and its customer base. The platform expanded its deal categories to include a wide range of products and services, catering to different interests and preferences.

To enhance user experience, Wowcher developed mobile applications for iOS and Android devices, allowing users to browse and purchase deals conveniently from their smartphones or tablets. The mobile app offers personalized deal recommendations based on the user’s location and preferences.

Wowcher has also introduced various features and initiatives to engage and reward its customers. These include a loyalty program called “Wowcher Wallet,” where users can earn credits and redeem them towards future purchases.

In addition to its core daily deals business, Wowcher has ventured into other areas such as travel and getaways, offering discounted packages for vacations, hotel stays, and experiences.

Prominent Products and Services

Wowcher offers a wide range of products and services across various categories. Some of the prominent ones include:

  1. Travel and Getaways: It features discounted deals on travel packages, hotel stays, weekend getaways, and vacations. These deals can include destinations within the UK or international locations.
  2. Beauty and Spa Treatments: Users can find deals on beauty treatments, spa days, massages, facials, manicures, pedicures, and other wellness services. These deals are offered by local spas and beauty salons.
  3. Restaurants and Dining: Wowcher offers discounted vouchers for dining experiences at restaurants, cafes, and bars. Users can find deals on meals, afternoon teas, wine tasting, and other culinary experiences.
  4. Fashion and Accessories: Users can browse through deals on clothing, footwear, accessories, and fashion products for men, women, and children. These deals can include discounts on popular brands and fashion retailers.
  5. Home and Garden: Wowcher provides deals on home and garden products, including furniture, home decor, kitchen appliances, garden tools, and outdoor furniture. Users can find discounted offers to enhance their living spaces.
  6. Electronics and Gadgets: Users can find deals on electronics, gadgets, and tech accessories. These deals can include discounted prices on smartphones, tablets, headphones, smartwatches, and other tech products.
  7. Health and Fitness: Its features deals on gym memberships, fitness classes, personal training sessions, sports activities, and wellness products. Users can find discounts on fitness services to support their health goals.
  8. Events and Experiences: It offers deals on various events and experiences, including concert tickets, theater shows, sports events, festivals, and adventure activities. Users can find discounted tickets to enjoy entertainment and memorable experiences.

These are just a few examples of the prominent products and services available on Wowcher. The platform offers a diverse range of deals across multiple categories to cater to different interests and preferences.


In conclusion, Wowcher is a prominent online marketplace in the United Kingdom that provides daily deals and discounts on a wide range of products and services. Since its establishment in 2009, Wowcher has expanded its offerings and grown its customer base.

Wowcher’s platform connects users with merchants offering discounted deals in categories such as travel, beauty and spa treatments, restaurants, fashion, home and garden, electronics, health and fitness, and events and experiences. Users can browse through the available deals, make purchases, and receive vouchers to redeem with the respective merchants.

The company has developed mobile applications for convenient access to deals and offers personalized recommendations based on user preferences and location. Wowcher has also introduced initiatives like the Wowcher Wallet loyalty program to reward and engage its customers.

Wowcher continues to operate as a leading daily deals platform, providing consumers with opportunities to save money while enjoying various products and services. It remains a popular choice for individuals seeking discounted deals across different categories.

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