What is Saatva

Saatva is a mattress company that specializes in luxury mattresses sold exclusively online. They offer a range of high-quality mattresses designed to provide comfort and support for a good night’s sleep. Saatva mattresses are known for their craftsmanship and use of premium materials.

One of Saatva’s flagship mattresses is the Saatva Classic, which combines an innerspring coil system with layers of foam and a euro pillow top for enhanced comfort. They also offer the Loom & Leaf memory foam mattress, the Zenhaven latex mattress, and the Solaire adjustable air mattress, among others.

Saatva mattresses are available in different sizes and firmness levels to suit individual preferences. They are manufactured using eco-friendly materials and are designed to be durable and long-lasting. Saatva also provides a white-glove delivery service, where they deliver and set up the mattress in your home, as well as offer a trial period and warranty.

History and Its Evolution

Saatva was founded in 2010 by Ron Rudzin, Ricky Joshi, and Kris Brower. The company was established with the aim of disrupting the traditional mattress industry by offering high-quality luxury mattresses directly to consumers online, cutting out middlemen and retail markups.

In its early years, Saatva focused on creating a mattress that would provide superior comfort and support. They aimed to address common complaints about traditional mattresses, such as sagging, motion transfer, and lack of durability. Saatva sought to offer a more personalized and convenient mattress shopping experience.

The company gained popularity for its Saatva Classic mattress, which was introduced as its flagship product. The Saatva Classic combined a coil-on-coil innerspring system with various foam layers and a euro pillow top, providing a balance of support, comfort, and pressure relief. This mattress quickly gained positive reviews and recognition in the industry.

Over the years, Saatva expanded its product line to include other mattress models. In 2015, they introduced the Loom & Leaf, a memory foam mattress designed to offer a plush, contouring feel. In 2016, the Zenhaven, a natural latex mattress, was added to their collection, catering to customers seeking an eco-friendly and hypoallergenic option.

In 2018, Saatva launched the Solaire mattress, which features adjustable firmness levels through air chambers. This mattress allows users to customize the firmness of their mattress to suit their preferences, providing individualized comfort.

Saatva’s success in the mattress industry can be attributed to their focus on quality, customer satisfaction, and their direct-to-consumer online business model. By selling mattresses online, Saatva was able to offer competitive prices compared to traditional brick-and-mortar retailers.

The company also differentiated itself by providing additional services such as white-glove delivery, which includes the setup of the mattress in the customer’s home and removal of old mattresses. This service enhanced the overall customer experience and set Saatva apart from other online mattress companies.

Saatva’s commitment to sustainability and eco-friendly practices is another notable aspect of their evolution. They use materials that are CertiPUR-US certified, which means they are free from harmful chemicals. Saatva also incorporates organic cotton and natural latex in some of their mattresses, appealing to environmentally conscious consumers.

Range of Products and Services

Saatva offers a range of products and services centered around mattresses and sleep accessories. Here are some of the key offerings:

  1. Mattresses: Saatva offers several mattress models to cater to different preferences and needs:
      1. Saatva Classic: This is their flagship innerspring mattress, combining a coil-on-coil system with foam layers and a euro pillow top. It comes in different firmness options.
      2. Loom & Leaf: A memory foam mattress designed to offer a contouring feel. It features multiple layers of high-density memory foam and a cooling gel layer.
      3. Zenhaven: A natural latex mattress that provides a bouncy and responsive feel. It is flippable, with different firmness options on each side.
      4. Solaire: An adjustable air mattress that allows users to customize the firmness level through air chambers. It also offers adjustable lumbar support.
      5. Saatva HD: Specifically designed for plus-size individuals, this mattress offers enhanced support and durability.
  2. Sleep Accessories: Saatva also offers various sleep accessories to complement their mattresses and enhance the sleep experience. These include:
        1. Bed Frames: Saatva offers a selection of bed frames, including foundation options, adjustable bases, and platform beds.
        2. Pillows: Saatva offers pillows in different materials, such as memory foam, Talalay latex, and down alternative, catering to different sleep preferences.
        3. Sheets and Bedding: Saatva provides high-quality sheets, mattress pads, duvet covers, and other bedding essentials made from organic cotton or premium materials.


    • White-Glove Delivery: Saatva offers complimentary white-glove delivery service for their mattresses. This includes in-home setup and removal of old mattresses.
    • Trial Period and Warranty: Saatva provides a generous home trial period, allowing customers to try out their mattress for a specific duration and return it if not satisfied. They also offer warranties to cover any manufacturing defects.
    • Customer Support: Saatva has a dedicated customer support team to assist with inquiries, provide guidance, and address any issues that may arise.


In conclusion, Saatva is a mattress company that has made a name for itself in the industry by offering high-quality, luxury mattresses directly to consumers online. They have a range of mattress models, including the Saatva Classic, Loom & Leaf, Zenhaven, Solaire, and Saatva HD, each designed to provide different sleep experiences and cater to various preferences.

Saatva stands out for its commitment to quality, using premium materials and incorporating innovative technologies in their mattresses. They have focused on addressing common issues with traditional mattresses, such as sagging and motion transfer, to provide better support and comfort.

In addition to mattresses, Saatva offers sleep accessories like bed frames, pillows, and bedding to complement their mattresses and enhance the overall sleep experience. They also provide services like white-glove delivery, trial periods, and warranties to ensure customer satisfaction.

Saatva has gained recognition and positive reviews for its customer-centric approach, quality products, and convenient online shopping experience. However, it’s always advisable to visit the official Saatva website or contact their customer service for the most up-to-date and accurate information about their products, services, and any recent developments.

Tags : LuxuryMattressSaatva

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